A B2B lead list is a snapshot — and snapshots rot

Anyone who sells a lead list is selling you a photograph of a moving object. The contacts were real when the file was written; the question is what happened between then and the moment your first email lands.

TAPAC takes the opposite position: there is no stored list. You ask for a profile, you get people who match it right now, and every address comes back with an SMTP verdict from the same call.

What the decay actually looks like

ForcePublished figureWhat it does to your list
Addresses going dead40% within two years (NeverBounce)Every month of storage costs you deliverability
Job changes23% annually (ZoomInfo, 2025)The title is wrong, and often the mailbox is gone with it
Stale vs fresh data42% better performance for freshly sourced data (Harvard Business Review, 2024)You are paying for the worse half of that gap
Typical bounce, stored list10–35%Sending domains get burned before they get warmed
Typical bounce, checked at use2–5%The same campaign, a different envelope

The two bounce numbers describe the same send, separated only by when the check happened. That is the whole argument for building a list per request instead of buying one per year.

Building the list

curl -X POST https://tapacapi.com/v1/contacts/search \
  -H "Authorization: Bearer ***" \
  -H "Content-Type: application/json" \
  -d '{"industry":"b2b saas","job_titles":["head of growth","demand gen"],
       "company_size":"11-200","location":"netherlands","source":"website","limit":50}'

Each returned row carries the person, the company, the title, the source it was found in (website, telegram, discord) and the verification status of that mailbox. No second enrichment vendor, no CSV handoff, no window in which the data can age.

Where the contacts come from

Public web pages and public community channels — places where people state what they do. Community-sourced leads convert roughly 30% better than cold outreach (McKinsey, 2025), and personalised openers lift open rates about 3.2x (HubSpot, 2025). Both effects need a live address to land on.

What is deliberately missing

Cost

Pay-per-use: 100 free searches, then $0.10–0.50 per verified contact. Verification is part of the search call, not a separate line item, and there is no seat licence — so running the same search from an agent costs the same as running it by hand.

From an agent

npx -y @tapacapi/mcp

or point an MCP-capable client at the hosted endpoint https://tapacapi.com/mcp. Two tools: tapac_find_contacts and tapac_status.

Where to go next

← Back to TAPAC